Insights

Plain-English answers to the questions
small business owners ask.

Short reads on websites, SEO, dashboards, and growing your digital presence. No fluff. No “10 tips” listicles. Just useful information.

Most advice written for small business owners is either a thin “10 tips” listicle or a wall of jargon designed to sell you something. Insights is neither. These are the plain-English answers we give our own clients — about websites, SEO, online booking, Google Business Profile, pricing, and the technology decisions that quietly make or break a local business.

Every post is written by the founder who actually builds the work, not a content farm. If you run a service business, a storefront, or a growing local brand and you want to understand what you're paying for before you spend a dollar, start with the cornerstone guides below and read whatever's relevant to where you are right now.

Start here

Web Design 5 min read

What every small business owner should expect from their web designer

If your last project went sideways, it probably wasn't your fault. Here's a checklist you can use to set the bar before you sign anything.

Mar 25, 2026 Read →

All posts

Everything we've published.

All topics SEO Web Design Business Pricing

Web Design 10 min read

Wix vs. a custom website: what's actually better for a small business?

An honest developer's take: when a Wix site is genuinely fine, when it's quietly costing you customers, and what really happens to rankings if you move.

Jul 24, 2026

Web Design 8 min read

How to write the words on your website when you're not a writer

The biggest mistake in small business website copy isn't bad grammar — it's writing about yourself instead of your customer. Here's a system that works.

Jun 11, 2026

Web Design 6 min read

What makes a homepage actually work?

Most homepages are a company brochure or a design portfolio. Neither converts. Here's what a working small business homepage needs, section by section.

Jun 7, 2026